Chinese SUVs Take Over the UAE Auto Market in 2025

29 July 2025

Have you noticed how Chinese SUVs like Jetour and SOUEAST have started popping up everywhere in the UAE? What seemed like niche imports just a couple of years ago are now mainstream favorites. From standout features and rock‑bottom pricing to leasing ease and strong after‑sales support, there are so many reasons behind this shift. Let’s explore the drive behind this game-changing trend!

Market Surge: Chinese SUVs in 2025

In just a few short years, Chinese brands have transformed the UAE SUV market. A recent analysis conducted by the global consulting firm, AlixPartners, forecasts Chinese automotive brands are projected to increase their market share to an impressive 34% by 2030 from 10% in 2024 in the Middle East and Africa (MEA) region. Drivers now appreciate premium tech and modern design at lower prices. With strong government support and strategic partnerships, the stage is set for long‑term growth.

Jetour, a brand under Chery Holding, has been a breakout star in the UAE. Their exclusive partner, Elite Group Holding, announced an astounding 230% YoY sales growth through 2024. Ready to meet demand, Jetour has opened showrooms in Deira, Al Quoz & Abu Dhabi, with more planned soon.

• T2 & T2 iDM – an aggressive SUV with off-road readiness, rugged build, 2.0 T engine, and smart AWD. Now boosts a PHEV variant to save on fuel zigwheels.ae+1drivearabia.com+1.
• T1 - Debuted December 2024, city‑friendly yet powerful with a 12–15″ infotainment system, hybrid option, and XWD for tougher terrain.

Thanks to best-in-class warranty coverage and bold design, these two models cover a wide spectrum—from dunes to downtown.

SOUEAST Enters the Scene

SOUEAST, with a 30-year legacy, launched three SUVs (S06, S07, S09) in the UAE in January 2025. Their S06 DM PHEV boasts 355 hp, 530 Nm, and a whopping 1,000 km range. Souest celebrated the successful debut of its vehicle lineup at the iconic Burj Al Arab.

Cutting‑Edge Tech & Hybrid Powertrains

Chinese SUVs are packed with features:

• Powertrains: PHEV & HEV options in T2, S06 DM, S07, S09 
• Smart tech: Ranging from dual 12–15″ screens and Snapdragon 8155 computing chips to wireless Apple CarPlay, ambient lighting, and Sony audio systems.
• Safety suites: L2 ADAS, 540° cameras, AEB, lane‑assist, blind‑spot detection—standard on many models.

Competitive Pricing & Leasing Perks

Chinese SUVs undercut rivals by 30–40%, yet come loaded with features once reserved for luxury brands. Leasing through ART Elite Car Rental makes adoption even smarter: low monthly costs, minimal deposits, all-inclusive packages. Want to check available models? See ART Elite Cars’ Rental fleet here.

Road‑Ready for UAE Conditions

These SUVs are tailor-built for the Gulf:

• Heavy-duty cooling systems and wider suspensions mean they handle 50°C+ desert heat.
• Design adapted for local conditions ensures superior reliability.

Local After‑Sales & Service Networks

Dealers are everywhere:

• Jetour showrooms across key Emirates.
• SOUEAST service hubs on Sheikh Zayed Road & Festival City, backed by a 12,000 m² parts depot for fast replacements.

Fuel Efficiency & Sustainability

Hybrid offerings (T2 iDM, S06 DM, S07 HEV, S09) offer impressive mileage and low emissions. PHEVs even deliver city-only range, ideal for urban commuters looking to save on fuel expenses.

How They Stack Up Against Traditional Brands

Compared to Japanese, Korean, or European SUVs, these Chinese contenders deliver:

• More built-in tech at similar or lower price points .
• Comparable or better warranty terms (1 million km / 10 years).
• Resale values gaining momentum thanks to growing brand trust 

Leasing Options through ART Elite Car Rental

Artelite simplifies leasing:

• Choose from Jetour X50 or SOUEAST S06/S07/S09.
• Take full packages: insurance, maintenance, mileage included.
• Flexible lease terms

Tips for Prospective SUV Lessees

• Model match: Jetour X50 for or S07 for city life, S09 for luxury‑size.
• Hybrid perks: Lower fuel spend + greener footprint.
• Service coverage: Confirm included maintenance and parts availability.
• Lease conditions: Review mileage limits and end-of-lease terms.
• Test‑drive first: Feel the interior comfort and tech firsthand through ART Elite’s trials.

Chinese SUVs, led by brands like Jetour and SOUEAST, are cornering the UAE market in 2025 thanks to a trifecta of tech, pricing, and resilience. Add in hassle-free leasing from ART Elite, and they’re a compelling choice for families, commuters, and adventurers alike. Thinking of leasing one? It may well be your smartest move yet.